Olson Steals Show in Twin Cities

Gophers Spots Top Competition; Market’s 2 Largest Shops Absent
MINNEAPOLIS–Olson + Co., an agency with only 18 employees, took home Best of Show honors in this year’s The Show, the Twin Cities’ advertising awards competition.
The agency’s winning campaign, the “Soccer, Softball, Volleyball” TV effort for the University of Minnesota’s women’s sports teams, features a zealous fan chastising those who don’t follow the women Gophers.
“It had a spontaneous stream of consciousness about it,” said Brian Grant, senior art director for Goodby, Silverstein & Partners in San Francisco, a judge for the competition.