Olson Presents NSF's Health, Safety Firsts

CHICAGO Olson + Co. shows how deeply NSF International touches people lives in the health and safety company’s first corporate image campaign in its 60-year history.

The effort is meant to increase consumer awareness of NSF certification, which can apply from everything from food to water, in an effort to increase consumer demand for such certification from companies, said Maggie Morton, a representative of the Minneapolis agency. “As consumers become more health conscious, NSF sees this as an opportunity,” she said.