Allen & Gerritsen Names Hill, Holliday Alums to Key Positions
BOSTON–Strengthening its management ranks as it approaches $100 million in billings, Allen & Gerritsen has named Kevin Olivieri chief Internet officer, a new position at the agency, and tapped Adam Kasper as director of media and marketing services.
Olivieri and Kasper are “very strategic hires” chosen for their ability to help take the rapidly growing Watertown, Mass., agency to the next level, said chief operating officer Andrew Graff.
Olivieri will oversee all facets of the shop’s interactive operations. His role is twofold: he will work on client marketing programs and help keep A&G’s technology infrastructure on the cutting edge. His current projects include developing an intranet broadcast communications system for consulting firm Cambridge Technology Partners and designing Internet strategies for software provider ec cubed.
The goal is “to help clients leverage technology as a competitive advantage,” Olivieri said.
Kasper will lead the shop’s 10-person media department, replacing Michelle Langin, who departed several months ago.
Both executives recently held posts at Hill, Holliday, Connors, Cosmopulos in Boston. Olivieri spent eight years at Hill, Holliday, rising to vice president and director of online marketing before departing early this year to help set up an ultimately abandoned spinoff that would have dealt with interactive education, he said. During his tenure at Hill, Holliday, he spearheaded initiatives for Lotus Development Corp., Wang Global and others. Kasper had been a media planning supervisor at Hill, Holliday, working on Advanced Micro Devices, PriceWaterhouseCoopers, John Hancock Financial Services and other accounts Neither Olivieri nor Kasper receive equity in privately held Allen & Gerritsen, a business-to-business specialty shop that claimed more than $9 million in revenue in 1999, an improvement of 23 percent over the previous year. K
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