Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK The word “beautiful” is so overused in advertising these days that it’s becoming meaningless. But here’s a spot for Olevia HD, the first national work for the product from Fishtank Brand Advertising in San Diego that has a legitimate claim to the term. It’s a beautifully shot spot that shows, well, beautiful people in action—and suggests beautiful color and clarity on a beautiful HDTV screen. Except that the concept, “Ugly can look beautiful,” is something of a head scratcher, even for the sports fans the commercial is aimed at.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in