O'Leary Gets Its Car Account in DriveTime

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

LOS ANGELES DriveTime, an owner and operator of automotive dealerships, has awarded its $10 million creative and media account to O’Leary and Partners, the agency said.

The Irvine, Calif., shop landed the business without a review. DriveTime’s previous agency was Gauger + Santy in Phoenix, and O’Leary, which was formerly known as The T&O Group, had been a finalist in the review that resulted in G+S’s selection.

“Following our name change from Ugly Duckling to DriveTime [in August 2002], we need an agency to help us increase customer counts and establish our new brand identity,” said Ray Fidel, COO of DriveTime in Phoenix.



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in