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DETROIT-Trying to get beyond the clutter of automaker rebate offers, General Motors’ Oldsmobile division is testing a promotional offer by national agency Leo Burnett, Chicago, including TV, radio, newspaper and point-of-sale advertising.
During August and September, Olds is offering $3,000 in U.S.
savings bonds with the purchase of an Olds 88. The promotion is now running in four test markets and may spread to more markets and possibly nationwide by late this year, said Sandra Reid-Smith, Olds 88 assistant brand manager of marketing.
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