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A former relationship helped Hitchcock Fleming & Associates win Rent-Way’s $20 million account following a two-month review.
The Akron, Ohio, shop bested three undisclosed agencies to land the Erie, Pa.-based rent-to-own retail chain. The incumbent, Bernstein-Rein in Kansas City, Mo., did not defend.
Rent-Way’s recently appointed vice president of marketing Roger Zwingler worked with HFA for 30-years while director of marketing at Goodyear Tire & Rubber in Akron. HFA does retail work for Goodyear.
“They have done a fantastic job for Goodyear and they know retail,” Zwingler said.
Jack DeLeo, HFA’s president and CEO, credited the win to the shop’s ability to help Rent-Way “conduct extensive customer research.”
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