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Don’t look away from this spot — you’d be missing something great. But do feel just a little sorry for its timing, coming on the non-lady-scented heels of the “Man Your Man Could Smell Like” commercial. TMYMCSL, which sounds like an impressive Roman year but is the acronym for the title of the original, just won the Grand Prix in Film at Cannes and has tallied 12 million views on YouTube while spreading its magic catchphrase — “I’m on a horse!” — worldwide.
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