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LOS ANGELES Old Navy will hear from top shops next week as part of a review to choose an agency to handle creative on its $210 million account, said sources.
Michael Cape joined Old Navy from JC Penney as evp of marketing in February 2007. For a second time in recent years, the retailer quietly left Interpublic Group’s Deutsch/LA, Marina del Rey, Calif., pulling creative in-house and using freelancing shops.
A source said the brand is struggling with its identity at the bottom of the Gap Inc.
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