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NEW YORK How do you sell a Canadian lubricant to an American audience that already has a widely used one?
A new campaign from Taxi, New York, that launches today for Jig-A-Loo, a lubricant similar to WD-40, seeks to answer that question. The campaign takes a humorous approach to all the things Jig-A-Loo can do: lubricate stuck objects such as windows, repel water from clothes and take care of your taxes.
Well, it can’t actually do your taxes, but one of the six new spots, “Tax Man,” has fun imagining what would happen if you lubricated a typical revenue agent (hint: he appears to enjoy beer and dressing like a crazed German woman).
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