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NEW YORK Chevron has reached beyond lead worldwide agency Young & Rubicam for its next corporate image campaign, tapping mcgarrybowen to craft the effort, sources said.
The effort will be global and backed by more than $40 million in major media spending, according to sources. Mcgarrybowen, a New York independent that previously did not work on the brand, was awarded the task without a review, said sources.
Y&R remains the lead agency for Chevron, despite the mcgarrybowen assignment.
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