Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
BRYAN, OHIO – Ohio Art will launch two new TV spots and a multi-million-dollar national TV campaign for its Color Etch A Sketch, SparkleLights and Lum-Sketch. The spot, directed at moms, asks, ‘Wouldn’t your child enjoy an Etch A Sketch as much as you did.?’ but Ohio Art spent roughly $2.5 million last year on advertising. Lou Beres & Associates, Chicago, handles.
Copyright Adweek L.P. (1993)
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in