BRYAN, OHIO – Ohio Art will launch two new TV spots and a multi-million-dollar national TV campaign for its Color Etch A Sketch, SparkleLights and Lum-Sketch. The spot, directed at moms, asks, ‘Wouldn’t your child enjoy an Etch A Sketch as much as you did.?’ but Ohio Art spent roughly $2.5 million last year on advertising. Lou Beres & Associates, Chicago, handles.
Copyright Adweek L.P. (1993)
Get Adweek's Brand Marketing Daily Newsletter in your Inbox
Today's highs and lows of creativity