Riney’s Chief Creative on Saturn Goes Home
SAN FRANCISCO–Dave O’Hare is returning to Goodby, Silverstein & Partners after five years as an executive creative director at Publicis & Hal Riney in San Francisco.
O’Hare rejoins the San Francisco shop March 1. He will be one of four creative directors there, joining co-chairmen and partners Jeff Goodby and Rich Silverstein, and partner Steve Simpson, who heads up the Hewlett-Packard business.
“I feel like I’m going home,” said O’Hare. “I’m looking forward to getting back to what I love to do, which is being creative and making ads. I really admire Jeff and Rich, and it feels good to work with them again.”
O’Hare spent six years at Goodby, working on accounts including Isuzu, before jumping to Riney in 1994 to help steer its Saturn account. While he learned a great deal at Riney, he said his management duties and the intense personal attention he had to give Saturn sometimes made him feel “disconnected” from the creative process.
It is undetermined which accounts he will work on at Goodby, but he expects to be very involved with new business pitches.
“Dave has the ability to come up with really exciting and interesting ideas,” said Goodby president Colin Probert. “He’s also good at explaining things to clients, and persuading them [to try things].”
Taking over O’Hare’s tasks at Riney will be co-executive creative director John Doyle, who joined the shop in 1997 after working on a freelance basis, said Riney representative Anne Saulnier. The agency has not yet decided whether to seek a creative partner for Doyle, she said.
Separately, sources said Riney has tapped film director Francis Ford Coppola to appear in an upcoming TV spot for General Motors’ EV-1 electric car. He will be one of several “earth-conscious” EV-1 owners appearing in the campaign, sources said.
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