Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Scenarios Emerge as Lowe Braces for Final Fate on Mercedes
NEW YORK–With Mercedes-Benz of North America poised to pull its estimated $125 million ad account from Lowe & Partners/SMS, industry speculation swirled last week over where the prized business might land.
The Montvale, N.J., automaker is looking to make the switch as “nondisruptive” as possible, sources said, indicating that it may forgo a full-blown review.
Last week, many signs pointed to Omnicom Group, which controls the bulk of business from Mercedes parent DaimlerChrysler.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in