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A key Ogilvy & Mather client has become a partner in the agency’s e-commerce practice.
IBM has agreed to supply the analytics and cloud technology for eCommerce@Ogilvy, a relatively new unit run by Carl Hartman, a former WPP Group lieutenant and account leader at Young & Rubicam. Hartman became practice lead on the unit in January.
Ogilvy CEO Miles Young has ambitious goals for eCommerce@Ogilvy, which already works for the likes of Louis Vuitton, Kimberly-Clark, Nestlé and British Airways.
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