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NEW YORK Richard Bates, a former senior vice president of creative affairs at Atlantic Records, has been named executive creative director of Ogilvy & Mather’s Brand Integration Group.
Bates, 43, becomes the top creative at BIG, Ogilvy’s 25-person design and branding arm. He fills a vacancy left by the April exit of Brian Collins, who had been ecd since 1999.
Bates had been consulting at WPP Group’s BIG for slightly more than a year, working with clients such as Johnson & Johnson, Coca-Cola and Mattel.
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