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NEW YORK–IBM last week consolidated an estimated $100 million in global direct marketing assignments at four agencies, cutting its roster from nearly 30 shops.
The agencies benefiting are: OgilvyOne Worldwide and Wunderman Cato Johnson, both New York; Barry Blau & Partners, Wilton, Conn.; and Strategic Interactive Group, a subsidiary of Bronner Slosberg Humphrey, Boston. WCJ was the only nonroster shop to gain an assignment.
A $15-20 million direct marketing program targeting small- to medium- size corporations remains unassigned.
OgilvyOne will have global responsibility for IBM servers, software and services.
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