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NEW YORK WPP Group’s OgilvyOne said it has formed a new group at its OgilvyInteractive unit to develop marketing campaigns on new digital platforms like wireless, gaming and interactive television.
Draft Digital veteran Maria Mandel was named director of the Digital Innovations Group at OgilvyInteractive in New York. Mandel was formerly vice president and director of interactive at Interpublic Group’s Draft, where she worked for clients like Jose Cuervo, Johnson & Johnson and Unilever.
Dan Goodman was named executive director of OgilvyInteractive in New York, where he will oversee the Digital Innovations Group.
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