NEW YORK Ogilvy & Mather here has won global creative and media duties on SPI Group’s Stolichnaya vodka after a review, the client confirmed today.
The WPP Group shop bested the New York office of Interpublic Group’s McCannmErickson in the final round of the contest, according to sources. Ogilvy unit Neo@Ogilvy will handle media planning and buying with help from units of WPP’s Group M, as needed, according to an agency representative.
“During the pitch, Ogilvy delivered everything that Stoli needs today — creativity, speed, flexibility, competitiveness and devotion,” said Andrey Skurikhin, co-owner of SPI.
Client chief marketing officer Martin van’t Zelfde added that SPI was “impressed with the range of ideas across multiple media platforms that will connect with our target audience to support our ambitious objectives for the brand.”
Previously, Publicis Groupe’s Publicis handled Stoli’s ad duties.
Billings were not disclosed. Worldwide major media spending on the brand approached $12 million last year, with about $10 million of that spending coming in the U.S., according to Nielsen Global AdView and Nielsen Monitor-Plus. In the first five months of 2008, the global spending total exceeded $2 million.
For Stoli, Ogilvy will handle traditional advertising, interactive ads and direct marketing. The agency’s first work is expected before the end of the year.
“Our team came up with a powerful creative concept that enables us to elevate the brand’s profile, reach its target audience and break through in the marketplace with terrific work,” said Chris Wall, vice chairman of creative for Ogilvy’s New York office.