Ogilvy Wins Progressive Biz

Progressive Corp. has tapped WPP’s Ogilvy & Mather to develop a brand strategy following a review. The assignment is worth $25-30 million in billings, sources said. Independent Doner in Southfield, Mich., which handles the insurance company’s phone and Internet direct efforts, did not compete. The client declined to name the other contenders. Progressive spent $135 million on ads in 2002, according to TNS Media Intelligence/CMR.