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In Nascar's battle of the big boys, Ogilvy & Mather came out on top.
The other contenders for Nascar's advertising account were Leo Burnett, McCann Erickson and Young & Rubicam. Y&R, however, exited after a work session in mid-June, leaving Ogilvy, Burnett and McCann to present to a team of Nascar executives—including CEO Brian France—two weeks later.
As Nascar's new lead creative agency, Ogilvy succeeds longtime incumbent Jump Co. in St. Louis. The new shop's first work will break in the weeks leading up to the next Daytona 500 in February 2013.
Media spending on the brand exceeded $50 million last year—up from about $35 million in 2010, according to Nielsen.
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