Ogilvy Wins Global Glenlivet

NEW YORK Ogilvy & Mather has landed global creative duties on Pernod Ricard’s Glenlivet, the WPP Group agency confirmed. Estimated billings are $15 million.

Ogilvy won the account after a review in which independent M&C Saatchi was the other finalist. London consultancy Agency Assessments International managed the process.

Ogilvy’s London office will take the lead on account management, while creative development will come out of New York, according to an agency representative. Ogilvy’s winning pitch team included U.K. group chairman Gary Leih and New York-based group planning director Nigel Carr.

Previously, Glenlivet’s creative duties were split among different agencies in different markets, with WPP’s Young & Rubicam in Paris handling the brand internationally and WPP’s Berlin Cameron United handling it in the U.S.

Media duties remain at Aegis Group’s Carat, which handles all Pernod Ricard brands in the U.S, and Aegis’ Vizeum, Pernod’s media shop in the U.K. In the U.S. alone last year, major media spending on Glenlivet was approximately $10 million, according to Nielsen Monitor-Plus.

Ogilvy’s first work—a print, outdoor and online effort—is expected in the fall.