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The InterContinental Hotels Group has awarded global digital, direct marketing and customer relationship management duties on its portfolio of brands to units of The Ogilvy Group after a review.
Among the units that will work on the business are OgilvyOne and OgilvyInteractive. Account revenue is estimated at more than $12 million.
To land the account, the WPP Group agency bested three other finalists that sources identified as Omnicom Group’s Rapp Collins, independent Iris and the primary incumbent, Publicis Groupe’s Digitas.
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