Ogilvy Takes Its Own Advice

After touting the benefits of IBM’s “e-business” solutions for the past year, Ogilvy & Mather is practicing what it preaches in servicing the client’s $750 million global account.
More specifically, Michael Baldwin, senior partner at Ogilvy, has led the implementation of a “technology infrastructure that would support worldwide work flow, eliminate redundant efforts, reduce operation and travel costs “
Baldwin’s solution, three years in the making, mirrors the solutions of the fictional business people appearing in Ogilvy’s well-received letterbox TV campaign for Big Blue, which exhorts people to “Work the Web.”