CHICAGO – Hyatt Corp. dropped Ogilvy & Mather/N.Y. out of the $20-million ad review late last week. ‘We asked O&M to withdraw from the pitch out of consideration for the agency,’ a Hyatt spokesperson said. ‘From our observations to date, we didn’t think O&M could win and we felt it would be unfair for the agency to continue to make a substantial investment in the review.’ Without O&M, the review is down to Leo Burnett Co. and BBDO/N.Y.
Copyright Adweek L.P. (1993)