Miller Brewing was slated to break football-themed TV spots from WPP’s Ogilvy & Mather in New York this past weekend that take on rival Anheuser-Busch. The three Miller Lite and two Miller Genuine Draft ads are part of the “Good call” effort. The work features a referee who hurls a yellow flag into situations where bottles of beer resembling Budweiser and Bud Light are being served, penalizing drinkers for infractions such as “un-beermanlike” conduct. Spending was undisclosed.
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