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Ogilvy & Mather New York has won the creative advertising for Comcast Business, after a review involving agencies like Goodby, Silverstein & Partners, Leo Burnett and Arnold, a Comcast rep confirmed.
The unit, which provides voice, Internet, and video services to businesses, has been working with Ogilvy’s WPP sibling Berlin Cameron for nearly six years. While Berlin Cameron did not participate in the review, the agency may support O&M as it works on the account.
Richard Beatty, of CMG Partners, oversaw the search process.
The WPP agency still works for Time Warner Cable which had no issues with Ogilvy adding Comcast since the agency handles only consumer work for TWC and does not handle any B2B.
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