Ogilvy Initiates Snack Attack

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ATLANTA-A handful of tongue-in-cheek reminders marks Ogilvy & Mather’s first advertising campaign for the National Peanut Board.

The Atlanta agency’s print ads for the $3 million account breaks this month in People, USA Today and USA Weekend Magazine. A series of 15-second television spots will debut in April on CNN. Radio buys include ESPN and Inspirations Across America, a minority network. Subway cars in Atlanta, Chicago and New York will also carry the client’s ads. MindShare North America handles media.

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