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NEW YORK Ogilvy North America has gone outside the agency world to name a chief digital officer, tasked with speeding the WPP shop’s adaptation to the technology-driven changes that permeate the global media landscape.
In his newly created role, Jean-Philippe Maheu will work with clients on their digital strategies while further developing Ogilvy’s internal capabilities.
This marks the first time Maheu, 43, has worked for an ad agency. He spent six years at Razorfish during the Web shop’s dot-com rise and fall, ending in 2003 after two years as CEO.
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