Ogilvy Hires Content Chief

NEW YORK Ogilvy & Mather has tapped Doug Scott, a consultant and former senior vice president at Interpublic Group’s Bragman Nyman Cafarelli, to fill the new post of executive director of branded content and entertainment, the agency confirmed.

Scott, 37, is tasked with developing “original content platforms” for the WPP Group shop’s clients, which include American Express, IBM, Morgan Stanley and Unilever, he said.

The platforms will range from feature films, TV shows and Web-based and broadband programming to mobile messaging, live events and games, Scott said. “My mission is to go beyond the brief,” he added.

He will be based in New York but work across all of the shop’s North American offices and units, including OgilvyInteractive, Neo@Ogilvy and the Digital Innovation Group, the agency said.

Scott, who reports to Ogilvy New York managing director Andy Berndt, had worked as a consultant for less than a year. His clients included SmithStearn Yachts and Network Live, an event production company and joint venture of AOL, XM Satellite Radio, Anshutz Entertainment Group and the Virgin Group.

Before consulting, Scott worked at public relations and entertainment marketing agency Bragman Nyman Cafarelli, where he also was general manager of the shop’s New York office. While there, he helped develop branded entertainment deals for clients such as AmEx, General Motors, T-Mobile and Sony PlayStation.