Ogilvy Gets BP Vote of Confidence

NEW YORK U.K.-based oil giant BP has ended its procurement process and will not hold a review for its ad account, led by WPP Group’s Ogilvy & Mather, according to sources. The client had conducted benchmarking exercises and sent out requests for information to an undisclosed number of holding companies, though the company did not launch a full-scale review.

Ogilvy has handled creative chores on BP’s estimated $200 million global ad account since 1999, while WPP sibling Mindshare handles media planning and buying services.

BP made it clear in a statement last March that this was not a formal agency review: “This exercise is not a review or a pitch for business and in no way implies dissatisfaction with our relationship with Ogilvy [and Mindshare],” the company said at the time.

The process was run by London’s Agency Insight in conjunction with BP’s procurement department. O&M London is the lead shop on the account.

Executives with both the agency and the client were not immediately available for comment.