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The Chicago office of Ogilvy & Mather is adding creative responsibilities for Corona Light and Modelo Especial, brands that had been handled by Goodby, Silverstein & Partners since 2011.
Meanwhile, Horizon Media continues to plan and buy media on the brands, and Cramer-Krasselt, Chicago, remains the creative lead on flagship brand Corona Extra.
Modelo Especial has grown at high double-digit rates over the past several years while Corona Light is the No. 1 imported light beer in the U.S.
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