Ogilvy Forms Creative 'Syndicate'

Work in Richmond, Va., and Dallas’ Pyro Are Among U.S. Partners
NEW YORK–Ogilvy & Mather North America has created The Syndicate, a secondary network consisting of partnerships with seven small shops across the U.S.–including Work in Richmond, Va., and Pyro, a freestanding affiliate of The Richards Group in Dallas.
The arrangement, which has been spearheaded by Ogilvy N.A. president Tro Piliguian and chief creative officer Rick Boyko, allows Ogilvy to provide expanded creative firepower for its multinational client base while it gives the smaller shops, which have billings in the $25-40 million range, the opportunity to work on big, global brands such as IBM, American Express and Ford.