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‘Tis the season for consumer packaged goods at WPP Group’s Ogilvy & Mather.
Unilever, already an agency client, said it has moved its corporate brand development business to Ogilvy. The work was previously handled by Publicis Groupe-owned Fallon in London. The latter’s efforts for the client have been completed. Fallon and Ogilvy are working toward a smooth transition.
Keith Weed, client CMO, said the shift represents an effort to increase marketing scale and devise a communications across multiple channels.
Ogilvy already handles Dove, Hellmann’s and Pond’s, among other Unilever properties.
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