‘Tis the season for consumer packaged goods at WPP Group’s Ogilvy & Mather.
Unilever, already an agency client, said it has moved its corporate brand development business to Ogilvy. The work was previously handled by Publicis Groupe-owned Fallon in London. The latter’s efforts for the client have been completed. Fallon and Ogilvy are working toward a smooth transition.
Keith Weed, client CMO, said the shift represents an effort to increase marketing scale and devise a communications across multiple channels.
Ogilvy already handles Dove, Hellmann’s and Pond’s, among other Unilever properties.
It’s role has now expanded and the shop must prove its ability to fashion a broad brand-boosting push that can play successfully on the worldwide stage.
For Fallon, the move continues a roller-coaster ride of late that has seen the agency welcome some noteworthy clients (Cadillac, H&R Block) and bid others adieu (Chrysler, Boston Market and a portion of Travelers Insurance).