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NEW YORK WPP Group’s Ogilvy & Mather next week launches a U.S. campaign for American Express that introduces the tagline, “Are you a cardmember?” Recent AmEx efforts had been tagged, “My life. My card.”
New TV, print and outdoor ads focus on the service benefits that AmEx offers its cardholders, such as the option to use points accumulated through purchases to buy airline tickets online. The first in a series of TV spots breaks Monday and features snowboarder Shaun White.
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