Ogilvy to Bow Honey Bunches With Fruit

NEW YORK Kraft’s Post cereals will make it even more convenient for time-pressed consumers to eat breakfast with the June launch of two Honey Bunches of Oats flavors—peaches and bananas—which it will introduce in a $20 million national back-to-school push in August.

The No. 3 player in ready-to-eat cereals, Post learned in focus groups that consumers’ unabated rush for convenient and healthy foods extends into typically frenetic morning rituals, where many do not even have time to slice and peel fruit for their cereal.