Ogilvy Advances IBM's Linux Campaign

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

NEW YORK IBM has launched the second wave of its “The future is open” campaign supporting the Linux operating system.

The campaign, via Ogilvy & Mather in New York, broke this past weekend with TV spots, supported by print, outdoor and Internet ads. IBM spent $3 million on media behind Linux in September-October 2003, per Nielsen Monitor-Plus.

The new work features the blond-haired boy from the initial campaign launched in September 2003. The boy, who represents open-source Linux, is depicted in various seats of learning, achievement and power worldwide.



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in