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Ogilvy & Mather has added U.S. duties on several key Kimberly-Clark brands — including Huggies, Kotex and Depend — at the expense of sister shop JWT, sources said.
WPP Group’s Ogiivy already handled such baby care, feminine care and adult care brands outside the U.S. Domestic media spending on Huggies, Kotex and Depend totaled more than $70 million last year and almost $35 million in the first four months of 2010, according to Nielsen. Those figures don’t include online spending.
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