Waterville, Castle Springs Select N.H. Agency
BOSTON–OGBE Communications has added Waterville Valley Resort and Castle Springs Natural Water to its roster.
Both clients assigned their accounts without formal reviews, said Patrick Griffin, executive vice president of the 35-person shop in Manchester, N.H. OGBE has added more than $6 million in billings this summer, Griffin said.
For Waterville Valley, Waterville, N.H., the agency will create a multimedia branding campaign slated to break in November. Waterville Valley is owned by Booth Creek Partners, which also owns Vail and Breckenridge resorts in Colorado and Loon Mountain in Lincoln, N.H.
The client had worked with several shop but had no agency of record, Griffin said.
OGBE’s work for Castle Springs, Moultonborough, N.H., has several facets. Along with touting the client’s bottled water, the shop is supporting its Lucknow ales and lagers as well as Castle in the Clouds and Castle Spring Estates vacation areas in New Hampshire’s Lake Winnipesaukee region.
OGBE has developed a 30-second commercial for Castle in the Clouds using the tagline, “A little bit of heaven. Not too far from earth.”
Print executions are now running in Granite State newspapers and carry the headline, “If you’re looking for a great day of family fun in New Hampshire, come put your head in the clouds.”
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