Offshore Victory for Rawle-Murdy

ATLANTA Wild Dunes Resort has awarded its advertising account to Rawle-Murdy Associates following a review, representatives from the agency said.

The Charleston, S.C., shop prevailed over crosstown incumbent Davis Advertising, Cole Henderson Drake in Atlanta and Dana Communications in Hopewell, N.J., according to sources.

The independent shop will handle advertising, direct mail, public relations and online services for the resort.

Print and collateral efforts will target golfers and leisure travelers in publications such as Golf Digest, Golf, Links, Southern Living and Coastal Living. Work is expected to launch later this quarter. A separate effort aimed at conference coordinators will follow.

Billings are undisclosed.

Wild Dunes is a 1,600-acre resort on the Isle of Palms, a barrier island off the coast of South Carolina.