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NEW YORK The OfficeMax elf is getting physical this year.
The office supplier last year ran a holiday digital campaign centered around 20 Web sites. The break out hit was elfyourself.com, which let people upload pictures of themselves onto the body of a dancing elf. From the end of last Thanksgiving 2006 until New Year’s Day, it garnered 40 million hits.
For this year’s effort—from Omnicom’s EVB in San Francisco and independent Toy, New York—the company revisits elfyourself and adds scroogeyourself, which lets people make a dancing Scrooge with their face on his body.
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