Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
With drab workspaces and corporate downsizing taking their toll on white-collar America, OfficeMax is taking the stance that cubicle life doesn’t have to be depressing.
Its new campaign, “Life is beautiful. Work can be too,” uses in-cinema ads to reach design-oriented female shoppers. The ad is running on 17,000 theater screens nationwide throughout the month.
In the spot, created by The Escape Pod, a scarlet-clad woman struts into a gray office space, which subsequently bursts into colorful bloom to the strains of Ivy’s dreamlike song “Edge of the Ocean.”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in