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Win Puts TBWA\C\D’s New York Office Over $400 Mil. Mark
NEW YORK–TBWA\Chiat\Day has landed creative and media duties for Office.com after a review. Billings are estimated at $30 million.
In addition to traditional advertising, TBWA\C\D will create Web ads. The shop was chosen over the other undisclosed contenders be-cause of its creative and strategic smarts, as well as its ability to integrate on- and off-line advertising, said a client representative.
TBWA\C\D now claims billings of more $400 million–up from about $200 million in April 1999, when Carl Johnson took the reins as president.
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