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LOS ANGELES Office Media Network is expanding the marketing opportunities of the Wall Street Journal Office Network to include more live demonstration tie-ins, said Jim Harris, CEO.
The two-year-old network of 630 office buildings in 14 major cities stems from an investor partnership and exclusivity agreement with New Corp.’s Dow Jones and features advertising-sponsored WSJ content.
As the network prepares to expand into Miami this quarter, OMN has amassed 800,000 daily viewers, Harris said.
An Arbitron/Edison Media Research study conducted last fall concluded that 97 percent of office workers were spending an average of three-and-a-half minutes per day reading the news.
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