Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Procter & Gamble has launched a new campaign for Nice ‘n Easy hair color that casts The Office’s Angela Kinsey as a “Guardian Girlfriend” who gives advise on hair coloring.
In one spot, GiGi, as she’s called for short, pops up in a mirror’s reflection and tells a woman her friend lied to her when she told her the hair color she chose suits her. “Why settle for flat when you can get that?” asks the high-spirited Kinsey at the spot’s close.
In
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in