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Production is scheduled to start next week on a Pizza Hut commercial featuring Carmen Elektra and Marie Osmond, sources said.
The 30-second spot is part of BBDO New York’s recently launched $70 million campaign promoting the restaurant chain’s new twisted-crust pizza.
One execution broke last month showing two brothers debating which pizza part to eat first — the crust, resembling a breadstick, or the rest.
Taking the same approach, the new spot has Elektra opting for the crust, Osmond preferring the cheese and tomato part.
BBDO
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