Odd Couple In Pizza Hut Spot

Production is scheduled to start next week on a Pizza Hut commercial featuring Carmen Elektra and Marie Osmond, sources said.

The 30-second spot is part of BBDO New York’s recently launched $70 million campaign promoting the restaurant chain’s new twisted-crust pizza.

One execution broke last month showing two brothers debating which pizza part to eat first — the crust, resembling a breadstick, or the rest.

Taking the same approach, the new spot has Elektra opting for the crust, Osmond preferring the cheese and tomato part.

BBDO officials referred calls to the Dallas-based client, which did not return calls.