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It was a dog’s month this October. Two spots offered up engaging pooch tales: A Disneyland spot by Leo Burnett in Chicago showed a dog daydreaming about a fantasy date with a poodle neighbor, while a Pedigree ad by TBWA\Chiat\Day in Playa del Rey, Calif., compared the noses of various canines, who all react the same when the dog-food can is opened. In another animal-related development, The California Milk Advisory Board took its “Happy Cows” campaign from Deutsch national; one spot shows the cows laughing as they secretly ring a farmer’s doorbell.
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