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Despite their outward appearance, Olson + Co.’s two new est clients, the Cleveland Cavaliers basketball team and Grain Belt beer, are not dissimilar in character, according to the shop’s president.
“They’re both incredible branding challenges,” said John Olson. “That’s the kind of thing that’s right for an agency like ours.”
The Cavs win marks the third professional sports team on the Minneapolis agency’s roster. The shop already handles marketing for the Minnesota Wild hockey team and the Detroit Pistons basketball team.
Olson credited the agency’s fan-centric approach—which sells the experience over the team—to bringing in the Cavs business.
“We should package this for mula,” Olson said.
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