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O’Charley’s is taking its advertising business to the Midwest.
The restaurant chain, after nearly two years with New York shop Merkley + Partners, has hired Doner, which is based in Southfield, Mich., as its new lead agency.
The assignment encompasses both creative and media responsibilities. Annual account revenue is estimated at $1-2 million.
Doner won the business after a review, which came down to a handful of undisclosed agencies. Pile + Co. in Boston managed the process.
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