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NEW YORK Ocean Spray Cranberries launched its Craisins line of sweetened dried cranberries in 1993, and it became the top seller in the segment despite languishing on marketing’s backburner.
But the client wants to show consumers that in addition to its well-known beverage products it also is a premier maker of healthy snacks. In the fall it will break the first national TV and print effort behind Craisins with an estimated $15 million in dedicated support.
“We’re
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